Digital Marketing Consultant III : Automotive Expertise : Sacramento, CA - (sacramento, california)
Posted: Wednesday, November 8, 2017 3:16 AM
Location: Sacramento, CA region
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With more than 2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end:to:end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK Global solutions automate and integrate critical processes from pre:sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.
Were large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.
From data scientists to sales and client service experts, were hiring to support your growth and ours : Green light your career.
TheDigitalMarketingConsultantguides the implementation of websitemarketingtechniques, Basic Search and Lead Management processes, with OEM Dealers and Wholesale Personnel through proven best practices, improvement plans, training personnel on use of necessary reporting tools. Known as the OEMDigitalAdvisorsworking to achieve program and aligned Regional goals, maintaining assigned Regional, Zone and dealership relationships.
Analyzes currentDigitalMarketingstate and consults with Zone Teams and dealership personnel regarding strategy, tactics, roles and responsibilities.
Must be in the following Sacramento, CA, area cities: Greater Sacramento, San Francisco, San Jose, Walnut Creek, Pleasanton, Brentwood, and Vallejo areas.
:Maintains thought leadership competiveness of InteractiveMarketingand sales industry trends by staying current via continuous learning, attending conferences or becoming a member of Automotive Industry Associations.
Known for growing strong OEM relationships with Corporate and assigned Zone personnel, managing to ensure positive feedback from dealers, Regionaland Zone Management/travelers, developing trust and value.
:Known as theDigitalAdvisors to Area/Regional personnel and Automotive Dealership executive management, driving acceptance ofDigitalMarketingbest practices and practices throughout the Zone and dealership.
:Leads the implementation of Lead Management, websitemarketing, lead management tool use, and Basic Search techniques reflecting proven best practices.
:Provide training on CDK products, program specifics and associated OEMDigitalMarketingproducts to Dealers, Zones, Areas, Regions and other Digital Advisors.
:Travel with new DAs and OEM DMSs to train and provide program features and benefits understanding.
:Become familiar with OEMDigitalMarketingrelated programs to be able to confidently review the benefits and features for dealership management assessment, providing feedback for program improvements.
:Communicate pro:actively with Region and dealers on program progress through e:mail, phone and in:store visits providing feedback and recommendations relative to product performance.
:Regularly attends Area/Regional dealer and field staff meetings, delivering presentations at OEM sponsored meetings and seminars, as requested, utilizing effective presentation and facilitation skills.
:Provide reports as directed by Program Manager, submitting internal reports, expenses, and timecard entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned Region.
:Consistently meets all assigned program objectives.
Key Success Factors:
Software: Word, Excel, PowerPoint,
• Location: sacramento
• Post ID: 19788392 sacramento