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Posted: Thursday, March 2, 2017 6:18 PM

Job Description:/h3:
Marketing Administrative Assistant
Job Description

This position is considered entry level to start with while assisting in executing our marketing strategies that include direct mail, social media, events, workshops, and development of marketing collateral.

Responsibilities:

Manage CRM system (Salesforce) for the Marketing use:
o Ensure clients, realtors, and industry business contacts are entered, grouped appropriately
o Develop reports in Salesforce and run marketing reports
o Marketing communications are entered into contact record
o Assist in determining recipients for mailings
o Manage Top 30, Target 30, Top 100, Top 150, and Top 300

Execution and development of assigned cobranded campaigns for IPM and agent partners under the direction of the Marketing Manager:
o Assist in the development of collateral for assigned campaigns
o Participate with partners in the development of farms
o Strategize with assigned partners on marketing campaigns and develop monthly, quarterly or annual budget for specific projects

Assist with efforts of client acquisition and retention through multi levels of online, offline, and email campaigns:
o Social media engagement
o Content writing for blog and website
o Follow up with past clients for reviews and recommendations on Zillow, Yelp and Reach150
o Ensure thank you gifts for clients after closing are received in a timely manner
o Acknowledge past clients life events

Assist in building brand recognition:
o Maintain consistent brand recognition throughout all marketing collateral
o Ensure brand is protected in social media engagement
o Participate in strategies for relationship management
o Ensure all marketing is compliant with FAM

Strategize, execute and manage with the Branch and Marketing Managers:
o Participate in development of annual marketing plans
o Maintain expenses and monitor budget for marketing
o Review and monitor website, google, Yelp and social media analytics

Interact and communicate with clients and partners:
o Assist in putting on events, workshops, mixers and other gatherings
o Communicate with clients and partners to invite to special events
o Communicate with clients at the end of the transaction to gather feedback, reviews, recommendations and referrals.

Manage social media accounts for Loan Officers:
o Facebook Business Page
o Facebook Stealth Page
o LinkedIn
o Google +
o YouTube
o Pinterest
o Develop online bios for LOs and maintain account information
o Avoid posting, likes or shares of all content religious, political, negative, and relating to social issues
o Like and share posts for top partners and clients
o Identify and develop relationships with influencers of clients for referrals
o Develop and post content on each account daily
o Increase followers through active engagement

Develop original content for website and blog:
o Develop 500+ word content around video campaigns weekly for blog page and provide to website developer
o Write content for website product pages, develop graphics and update information as needed

Represent IPM at events and manage booths:
o Assist in organizing special events and participate
o Assist in identifying opportunities to participate as a sponsor or man a booth at events that target our demographics and marketing strategies

Support Marketing Manager
o Work as a team to accomplish daily tasks:
o Assist in video script writing, videography, and distribution

Perform administrative functions:
o Provide reception duties such as greeting guests
o Answer branch incoming phones
Company Description:/h3:
At Iron Point Mortgage, our business is helping clients get the right residential financing for both new home purchase and refinance mortgages. Our passion, however, is providing the education and guidance so you understand the

Source: http://www.tiptopjob.com/jobs/64319859_job.asp?source=backpage


• Location: folsom, Sacramento

• Post ID: 13713496 sacramento
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